In the land before bits and bytes, the postal service delivered all the mail, the magazines, communications with the outside personal world of wee-human beings. Now, I don't receive very much mail,
and I did sign up for the 'No More Junk' mail blocking service to save a tree. Yet, when I look at my parent's mail, she gets much more paper than I do. In the form of companies requesting donating dollars for little trinkets have a market with the elderly and their non-mobile disposable
income:
Political groups
Environmental groups
Humanitarian groups
Ethnically underserved groups
Elderly Associations
Religious Associations
Health Awareness Associations
And more....
The most important part of getting money, giving some trinket to the donor. A pin, a sticker, a photo, a calendar - large and small, a rosary, a pack of Holiday Greeting cards with envelopes, book markers, maps, ethnic related cultural items such as dream catcher, a chain with medallion and more.
My mom opened a drawer of trinkets filled with things she couldn't really toss out in the trash, as many were useful, cute, and very different. Moreover, what could she say but, 'they sent it to me.'
Then, my mom felt compelled to send them something in return, in the form of a check. And, I just got her off the publisher's sweepstakes buy-to-win jag.
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